Search Engine Optimization

Search Engine Optimization

We maximize content, links, and digital infrastructure to drive traffic and build awareness through search.

  • Search Engine Optimization (SEO) touches all aspects of the digital ecosystem. Unique, relevant, fresh, popular and high-quality content has become one of the most important factors in SEO. Making MXM’s content ideally positioned to win in search.

    We take a content first approach to our SEO efforts. We focus on creating engaging content that is both search engine and user friendly.

  • Our SEO gurus and content strategist stay abreast of industry trends and Google’s evolving search algorithms. By investing in content, our clients’ sites are less susceptible to algorithm updates, such as the recent de-emphasis on volume of external links. Search engines are continuously updating their ranking formulas, but one thing remains constant and paramount: content.

    We measure, report, refine, and create new assets, always incorporating keywords (and cues from social media) to create most valuable and findable content.

    90% of web users start with search

  • Our services:

    • Comprehensive SEO audits
    • Competitor analysis
    • Content optimization
    • SEO copywriting
    • Keyword Research & Strategy
    • Link strategy and development
    • Technical consulting
      • Site Structure & Taxonomy
      • HTML Structure
      • Internal linking
      • Microformats
      • Robots.txt
      • XML sitemaps
      • Site Speed
      • JavaScript Implementation
    • Reporting
    • Editorial Calendar
    • SEO-SEM strategic integration
    • Landing Page optimization to support SEM campaigns
    • Content audits & Content gap analysis
    • SEO Editorial and Technical Maintenance
    • Mobile Site Optimization & Coordination
    • App Store Optimization (ASO)

We are editors, auditors, coders, librarians, and marketers. We ♥ XLS.

 "Content first, then algorithms."

Biz Dev


Rich Berenson
212 551 7180



Patrick Taylor
212 551 6984



Georgine Anton
212 499 2000



Steve Pope
515 284 3388