We maximize content, links, and digital infrastructure to drive traffic and build awareness through search.
Search Engine Optimization
Search Engine Optimization (SEO) touches all aspects of the digital ecosystem. Unique, relevant, fresh, popular and high-quality content has become one of the most important factors in SEO. Making MXM’s content ideally positioned to win in search.
We take a content first approach to our SEO efforts. We focus on creating engaging content that is both search engine and user friendly.
Our SEO gurus and content strategist stay abreast of industry trends and Google’s evolving search algorithms. By investing in content, our clients’ sites are less susceptible to algorithm updates, such as the recent de-emphasis on volume of external links. Search engines are continuously updating their ranking formulas, but one thing remains constant and paramount: content.
We measure, report, refine, and create new assets, always incorporating keywords (and cues from social media) to create most valuable and findable content.
90% of web users start with search
- Comprehensive SEO audits
- Competitor analysis
- Content optimization
- SEO copywriting
- Keyword Research & Strategy
- Link strategy and development
- Technical consulting
- Site Structure & Taxonomy
- HTML Structure
- Internal linking
- XML sitemaps
- Site Speed
- Editorial Calendar
- SEO-SEM strategic integration
- Landing Page optimization to support SEM campaigns
- Content audits & Content gap analysis
- SEO Editorial and Technical Maintenance
- Mobile Site Optimization & Coordination
- App Store Optimization (ASO)
We are editors, auditors, coders, librarians, and marketers. We ♥ XLS.
"Content first, then algorithms."