Content Marketing

Content Marketing

If all is content, you need an agency with the soul of a publisher.

  • We have been creating relevance and action for brands through content for more than 40 years. Over our history, we’ve developed unmatched subject-matter expertise in women, families, health and wellness, CPG, automotive, retail, financial services, pharma and entertainment.

    Marketers are racing to participate in the ever-increasing number of channels that their consumers are visiting, and are challenged to create and distribute meaningful content across this growing ecosystem. Brands need agency partners that can operate at the speed of culture, helping drive content strategy, development, management, and measurement.

    • User Experience: Understand the Customer Journey
      • Fusing consumer insights and the brand’s objectives, we shape strategies for systematically delivering continuous customer engagement
      • Deep expertise across channels and devices means that engagement is tailored to the consumer’s use of media and technology
    • User Experience: Understand the Customer Journey
      • Fusing consumer insights and the brand’s objectives, we shape strategies for systematically delivering continuous customer engagement
      • Deep expertise across channels and devices means that engagement is tailored to the consumer’s use of media and technology
    • Functional Strategy and Performance Management: Optimizing the Engagement
      • Our approach to analytics is holistic – we examine the impact of the entire ecosystem, and the effect of a single piece of content
      • From predictive modeling to insightful dashboards to custom engagement scores, we advise our clients on how content is driving their business, and how to improve results

We have been credited by Harvard University's Nieman Lab as the "inventor" of content marketing.

Consumers are hungry for relevant brand experiences, and reward those who provide value to them.

Biz Dev

Contact

Rich Berenson
212 551 7180

Press

Contact

Patrick Taylor
212 551 6984

General

Contact

David Brown
212 499 1862

HR

Contact

Steve Pope
515 284 3388